DNA Business
- Client
- DNA
- Project Type
- Campaign Identity
- Contribution
- Art Direction
- Year
- 2019
Project info
New Forms is a series of illustrations and animations I art directed for DNA Business, the B2B arm of the Finnish telecom operator DNA. It depicts five technologies shaping modern IT as abstract, symbolic forms: 5G, smart infrastructure, corporate networks, IoT and cloud, and cybersecurity.
Keeping the forms abstract made the series easy to use and scale across DNA’s marketing, and let each visual pair with many different messages.
Credits
- Agency
- SEK
- Production
- Subframe Studio