Simucube ActivePedal Sport
- Client
- Simucube
- Project Type
- Product Launch
- Contribution
- Creative Direction, 3D & Motion Design
- Year
- 2026
Project info
The ActivePedal Sport was Simucube’s biggest launch of the year: its most accessible active pedal yet, following the Ultimate and Pro models. I led the production end to end, from creative and art direction to 3D, motion design and the edit.
The challenge was that most of its benefits are something you have to feel. To show them, I used stylized track visuals for the consistent feel that comes from having no rubbers or springs to wear out, and a stylized plantar pressure map for the effects the active technology can create underfoot.
The launch suite included a 30-second reveal film and its cutdowns, product and hero renders, key visuals and feature visuals.
Credits
- Agency
- Hi Shine
- Sound design
- Akseli Soini / El Camino