GSI Artemis
- Client
- GSI
- Project Type
- Product Launch
- Contribution
- Creative Direction, 3D & Motion Design
- Year
- 2026
Project info
Artemis is Gomez Sim Industries’ new flagship sim racing wheel, nearly two years in development and engineered almost entirely in-house. Its value is in the detail: ball-bearing paddles, magnetic shifters, a Gorilla Glass display and a build with zero flex.
I led the creative direction and did the 3D and motion design for the launch film and a full set of product renders. Where sim racing usually runs on high energy, I built a visual language of restraint: sculptural lighting, slow camera moves and calm compositions that let the materials and mechanisms carry each frame. The result feels closer to luxury watchmaking than to gaming hardware.
Credits
- Sound design
- Akseli Soini / El Camino