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GSI X29+

Client
GSI
Project Type
Product Launch
Contribution
Creative Direction, 3D & Motion Design
Year
2026

Project info

For the launch of the X-29 PLUS+, the new version of one of GSI’s most loved wheels, I art directed, designed and produced the launch film that unveiled the wheel at SimRacing Expo in Frankfurt.

Alongside the film, I created the launch’s visual assets, from the teasers leading up to the reveal to the hero product renders and key visuals that carried the campaign.

Credits

Agency
Hi Shine

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Contact

santeri@hishine.co

Helsinki, Finland