Konecranes
- Client
- Konecranes
- Project Type
- Campaign Identity
- Contribution
- Design Direction
- Year
- 2024
Project info
Konecranes is known for the sheer scale of its machinery, but its most progressive innovations are digital: end-to-end automation, data insights for terminals and eco-efficient power systems. Abstract and invisible by nature, they were easily lost behind the company’s heavy-steel image.
As design director, I led the design of a global campaign identity that gives them a visual language. It leaves out cranes and ports altogether: contemporary art direction and 3D visualization portray the Konecranes digital ecosystem instead, moving the story from hardware to intelligence and showing the digital details as the “Core of Lifting”.
Credits
- Agencies
- Hi Shine, Reaktor
- Production partner
- Panoply
- Production partner
- BTQ