Reson
- Client
- Reson
- Project Type
- Brand Identity
- Contribution
- Creative Direction, Brand Design
- Year
- 2024
Project info
Reson is a Finnish law firm that helps companies building and using new technology find their way through fast-changing regulation. Its new brand casts Reson as an unprejudiced guide, a bridge between technology and law that meets the future with curiosity rather than caution.
As design director, I shaped the visual identity from its first concept to a complete system, built around the firm’s wave-by-wave approach to an ever-changing legal landscape. Alongside it, I created an imagery tool that turns any image into new on-brand visuals.
Credits
- Agency
- Hi Shine