Simucube 3
- Client
- Simucube
- Project Type
- Product Launch
- Contribution
- Creative Direction, 3D & Motion Design
- Year
- 2025
Project info
For Simucube’s biggest product launch to date, the new flagship Simucube 3 wheelbase and the Simucube Savu steering wheel, I led the project from start to finish. I creative and art directed the launch, directed the launch films, and did the 3D and motion design.
Working with an editor and sound designer, we created the full suite of launch assets, from teasers and product renders to key campaign visuals, the films and original score. They ran across Simucube’s website, a live product launch keynote and social media.
Credits
- Agency
- Hi Shine
- Video edit & colour grade
- Juho Vesanen / Veli Studio
- Sound design
- Akseli Soini / El Camino