Finnair
- Client
- Finnair
- Project Type
- Brand Identity
- Contribution
- Art Direction, Brand Design, Motion Design
- Year
- 2019
Project info
Finnair, the Finnish flag carrier and one of the world’s oldest continuously operating airlines, repositioned itself as a modern premium airline and refreshed its brand identity to match. Guided by Finnair’s design drivers of functionality, optimism and timeless quality, the new identity brought warmth, inclusiveness and modernity to an iconic brand, and was built to work from the first click online all the way to the aircraft cabin.
I was a designer on the project, focusing on art direction and digital design. Working closely with Finnair’s lead designers on mobile, web and in-flight entertainment, I made sure the identity worked seamlessly across channels and met every technical and accessibility requirement, while bringing a modern sense of delight to its digital services. I also created Finnair’s first-ever motion language and system.
Credits
- Agency
- SEK