Fuel
- Client
- Fuel
- Project Type
- Brand Identity
- Contribution
- Creative Direction, Brand Design
- Year
- 2022
Project info
Fuel is the world’s fastest execution layer for modular blockchains, changing how decentralised applications are developed and run. Working with a brand strategist, I re-crystallised the brand around its origin story and ambition, the end of monolithic blockchains and the start of a new age, and gave it a verbal and a visual identity to match.
As design director, I led the visual identity from the first concepts to the complete system: the logo, typography, colours, iconography, composition and a smooth, snappy motion language, along with art direction for its imagery.
Credits
- Agency
- Reaktor
- Illustration production
- Room8